دورة تدريبية بلندن - المملكة المتحدة (Strategic Thinking and Planning for Directors and senior Managers

Strategic Thinking and Planning for Directors and senior Managers

لندن - المملكة المتحدة
21-25 أكتوبر 2013



By the end of the program, participants will be able to:
• Define the strategic planning and control process and its main components.
• Apply strategic thinking.
• Develop organizational and departmental strategies.
• Convert a strategic plan to an operating plan.
This program is designed for:
All managers and staff who are involved in influencing, formulating or supporting the long term planning and strategy of their department and/or organization, as well as those who are responsible for linking, measuring and improving the performance of others.
Program Outline:

Strategic Management and Strategic Thinking
• Evaluation of Strategic Management
• Strategic Thinking versus Strategic Planning
• The Strategic Planning and Control Process
• Benefits of Strategic Management
Analysis of the Environment
• Results of the Analysis
• The SWOT Analysis
• Participation in SWOT Analysis
• List of Critical Issues
• Benefits and Pitfalls
Vision and Mission Statements
• Why Vision and Mission Statements
• What is a Vision? What is a Mission?
• Benefits of Statements
• How Vision and Mission Statements are Formulated
• A Checklist for a Complete Mission Statement
• Strategic Goals and Critical Success Factors
• Key Result Areas
• Communicating the Vision and Mission
Goals, Objectives and Creative Strategies
• Goals, Objectives and Targets
• Financial versus Non-Financial Objectives
• The Use of Key Result Areas
• Adopting Effective Strategies
• Value Innovation and Creative Strategies
• Departmental Strategies
Developing Operating Plans
• From Vision to Action Plan
• The How-How Technique to Develop Plans
• Criteria of Effective Action Plans
• Linking Goals, Strategies, Action Plans and Budgets
• Developing Departmental Plans
Developing Control Systems and Performance Measures
• Approaches to Control
• Setting Targets
• The Balanced Scorecard
• Overcoming Barriers to the Implementation